Do you know what SEO is? It’s an abbreviation that stands for Search Engine Optimization. Experts agree that SEO is very important in today’s business world. As we said before, the market is full of eCommerce sites and new ones are added on a daily basis. When you are launching your own site, you will have to pay attention to SEO. This is a complex process which includes both on-site and off-site optimization with the use of different keywords, keyword phrases, optimized images, optimized titles, subheadings, guest posts, and many other things. The basic goal is to help popular search engines find your website easily and list it higher in their search engine results. Even in 2019, when social media have reached record high levels of popularity, organic traffic is still the most important source of web traffic. On the other hand, if you decide to use an online marketplace to expand your business, you should know that SEO won’t be a problem. Just check the lists of popularity and you will notice that Amazon is among the top five sites in terms of popularity in many countries. You simply can’t beat Amazon no matter how good your SEO strategy is.