Expand your Business: Marketplaces Edition

One of the main objectives of every business owner is to find a way to expand their business. The good thing is that thanks to the Internet the options for expansion have increased and they are more available than ever. Many business owners use the Internet to increase the number of sales channels they are using. This is the main reason why we have created this expand your business marketplaces edition list.

While it’s true that many business owners stick to their own websites when they want to acquire online buyers, it’s also true that a huge number of them have realized that it’s quite beneficial to use online marketplaces at the same time. if you have dilemmas, keep reading this blog post because we will show you why using marketplaces is a good idea for every business owner who wants to expand their business.

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You don’t have to worry about trust

Every now and then we are encountering new, interesting websites that are offering products that we like. But, there is one thing that stops us from placing orders right away – the site is new and not many people had experience with that website. In other words, it usually takes some time for Internet users to establish trust when it comes to new sites. They want to read reviews and check ratings and analyze the experience that customers had with a particular site before they start purchasing things. If your site is new, you will have to work hard to gain customers’ trust. However, if you decide to use some of the popular online marketplaces to sell your products like Amazon or eBay, you won’t have to worry about that. Every internet users know that a site like Amazon is as safe as possible and they won’t have to do research before placing an order. They don’t need additional information if they like your product they will simply buy it via Amazon.

Promotions

Did you know that there are tens of thousands of active websites out there and many of them are actually eCommerce sites? This means that if you are planning on selling products on your own website, you will have to face fierce competition. In case you have a new website, standing out is not a simple task. Surely, the Internet offers many free and inexpensive promotional techniques, but it will still take a lot of time to get noticed. You can also use paid ads to stand out, but to get the best results from this type of marketing you will have to pay more. The good thing is that business owners can now use established marketplaces to get noticed right away. The latest statistics have shown that around half of online buyers are using Amazon when they are purchasing things online. So, even if you are skeptical about joining this marketplace, you should know that your competition might be already using this site.

Shipping and order management

One of the things that have a direct impact on customer satisfaction is shipping time and quality of order management. If you are doing this on your own you have two options. You can leave a third-party company to take care of this and pay them or you can do it yourself which has proven to be a time-consuming, energy-draining process. Instead of wasting your time and energy and focusing these two important resources on things that really matter, you can start selling things on Amazon’s marketplace. Keep in mind that you can do both of these things at the same time. So, once you become a registered member of Amazon as a business user you can start using Amazon’s shipping features. Of course, you can also decide to take care of these things on your own if you want to. It’s a win-win situation for everyone.

SEO

Do you know what SEO is? It’s an abbreviation that stands for Search Engine Optimization. Experts agree that SEO is very important in today’s business world. As we said before, the market is full of eCommerce sites and new ones are added on a daily basis. When you are launching your own site, you will have to pay attention to SEO. This is a complex process which includes both on-site and off-site optimization with the use of different keywords, keyword phrases, optimized images, optimized titles, subheadings, guest posts, and many other things. The basic goal is to help popular search engines find your website easily and list it higher in their search engine results. Even in 2019, when social media have reached record high levels of popularity, organic traffic is still the most important source of web traffic. On the other hand, if you decide to use an online marketplace to expand your business, you should know that SEO won’t be a problem. Just check the lists of popularity and you will notice that Amazon is among the top five sites in terms of popularity in many countries. You simply can’t beat Amazon no matter how good your SEO strategy is.

More sales channels mean more money

Every business owner wants more sales. That’s why they are doing their best to improve their sales channel. But, there is no reason to stick to one sales channel when you can use a few of them at once. Obviously, a popular online marketplace can be quite helpful in situations like this. As we have mentioned before, people should avoid the old dilemma – selling on your own site or selling on a marketplace. There is enough time and many facts that point out that using both sales channels are helpful for your business. There is a huge number of people who will continue using Amazon and they won’t trust your new website for financial transactions. People also use these marketplaces because they can compare products and find suggested products. All in all, using a popular marketplace can definitely help your business and that’s why you should take some time to analyze the best marketplaces out there.

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